The May Fair. Official Hotel of London FW

This September will see the typical flurry of fashionable activity as the fashion world descends on London. At the centre of everything proudly stands the May Fair Hotel, who are delighted to announce their status as the official hotel of London Fashion Week for the second year running. The May Fair's relationship with the British Fashion Council will cover six seasons over a three-year period. Once again the hotel will look after the well being of the international fashion pack in London.


 
Located right in the centre of the Mayfair village, the May Fair Hotel is at the heart of London Fashion Week and the place to see and be seen. The hotel is bracing itself for action, as it once again becomes the nerve centre of British style, where the top designers will hold court with supermodels, fashion scribes and the all-important buyers who will make sure the world are wearing the hottest British designers in the months that follow.


2009 marks 25 years of British Fashion for the British Fashion Council



The British Fashion Council (formed in 1983) showcases British Designers. The main aim is to cement London Fashion Weeks position as one of the top four fashion shows in the world.



Through sponsorships, supporting emerging talent, graduate schemes, competitions and British Fashion Awards the council has helped to make London a major fashion Capital now, and for the future.


New for Autumn/Winter Season 2009:



-Pringle of Scotland, Burberry and Matthew Williamson return to London Fashion Week.

-Sarah Mower, Fashion Journalist is made Ambassador for Emerging Talent.